Description

Following the appointment of a number of new Directors, this financial organisation is looking to appoint an interim Head of Marketing & Proposition Development to support them through a period of change that will ultimately allow the business to develop the range and accessibility of its product offering and reassess the channels to market for customer recruitment.

Responsibilities will include: 

• Supporting the Marketing Director with the delivery and implementation of the marketing strategy (budgets and activity already set for financial year)
• Manage the market research project pipeline and using the insights, feed into the product review process consulting risk, finance, pricing and sales
• Lead the development of the company brand and proposition philosophy, specifically in relation to competitor analysis, screening and development of new proposals and product development and distribution
• Planning a target of appropriate third party partners/agencies who will meet the organisations objectives of providing value services and developing the marketing plan to meet customer acquisition targets
• Ensuring propositions meet the needs of target customer segments and sit in line with all financial services regulation and principles like TCF (Treating Customers Fairly)
• Supporting the existing team with a coaching and mentoring approach

The successful applicant will demonstrate the following:

• Experience of financial services is essential
• Knowledge of the product development process
• Experience of creating brand communications campaign in line with business philosophy and objectives
• Delivery of targeted direct marketing programs

We anticipate this assignment lasting approximately 6 months and welcome applications from proven interim managers.  Please forward your CV quoting your availability.