Description

This FTSE250 organisation is looking for a Campaign Manager to cover maternity and to manage direct marketing campaign planning, implementation and analysis. Participation in the preparation of the annual direct marketing plan, managing ongoing campaign sales forecasts and maintaining tight control over budgets to ensure delivery of effective and efficient campaigns will be the core responsibilities of this post.

As an experienced Direct Mail Campaign manager you will own the complete campaign from start to finish.  The company maintains ambitious growth plans and will be rolling out new product propositions over the forthcoming months. Therefore they require an innovative and driven individual to devise effective communications to launch products and maximize sales & acquisition.

Experience required

The ideal candidate will possess:

• Relevant direct marketing campaign management experience, ideally (but not essential) within the financial services industry
• A proven track record of translating product propositions into effective DM materials
• An understanding of refining campaign activity using statistical analysis and evaluation of strategy
• Experience of producing large volume DM campaigns for a B2C audience
• Understanding of the print production process
• Understanding data selection criteria

This is an exciting and challenging role which will offer great career opportunities. Certainly not one for the feint-hearted, this position requires a forward-thinking & proactive individual who yearns for the chance to write the script themselves – not expect to follow a control manual.