Description

The key challenge of this growing consumer services business is to better understand the mindset of the customer, learn more about their purchasing behaviours and factors that influence their product choice in order to redevelop and align the brand as a much more customer centric offering.

Reporting directly into the Sales & Marketing Director, you will be responsible for assessing the program of market research and data segmentation that is already in place and work closely with an external brand consultancy to evolve the brand – reaffirming it’s position of strength to a core segment of existing consumers but importantly, positioning it as a brand of choice within it’s target market.

The assignment is expected to run for 6 months, during which your key responsibilities will include:

• Using data and research to determine the key insights that will shape the brand strategy
• Work with the external marketing agency to evolve the brand as a customer centric operation
• Realign channels of communication and channels to market in line with customer expectation, ensuring accessibility
• Oversee and implement the brand marketing activity for 2010/planning for 2011
• Plan compelling campaigns for direct and online marketing for implementation by the existing team
• Set in place achievable KPIs for customer recruitment, increased sales and enhanced profitability
• Manage the direct marketing activity

The successful applicant will demonstrate the following:

• Post graduate qualification such as a Masters or MBA or professional membership of CIM, IDM alongside a relevant commercial degree
• Background in consumer marketing for a service driven business
• Passionate and knowledgeable in delivering brand strategies
• Strong awareness of DM and online marketing
• Proven interim manager with at least 3 assignments undertaken within the last 3 years

Please forward your CV stating your availability and notice period as well as current or most recent daily rate.

This position requires a start date within 2 weeks to meet the project delivery objectives.