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Marketing, Digital & Communications Recruitment

0121 665 6768

FMCG Brand Manager

£40,000 plus car - £48,000 / Coventry / Permanent

An own label FMCG manufacturer, looking for new opportunities by creating niche, branded products that will drive growth.

Key disciplines

Brand Management

Product Management

Range Evaluation

Margin Management

Brand Marketing


A typical day will involve

This is a newly created position to drive growth by helping the company move from being an own label FMCG manufacturer into a manufacture of niche branded products, providing with new retailers and customers.

As the sole marketer, you'll have to work closely with the company owners and help them understand what marketing in a rapidly changing customer centric market looks like, educate them on the tools and channels the company should utilise to drive awareness and sales of the newly developed products and be able to talk in language they understand.

The company is committed to a new line of development and you'll work closely to map out the market opportunities for new branded products, work closely with the NPD team responsible for development, the sales teams who hold the relationships with retailers and put together an overview of product volume sales through to creating a brand that customers want to buy.

With investment for research and customer focus groups, the company is wholeheartedly committed to to creating a brand and they want a savvy, commercially orientated brand manager who would like to take on a position with more responsibility in a smaller business.


Why you’ll love this job

You'll get the autonomy to make decisions for marketing that are best for the business and customers; you'll be naturally warm and engaging to bring the board on the marketing journey with you and although they are already excited about adding marketing to their team, they do need support in understand how to build a brand from scratch.

To be successful

You'll be an FMCG marketer, ideally from an own label/private label background (because you'll be used to smaller budgets), you'll be commercially aware, able to take responsibility for your decision making and enjoy get satisfaction once you see the finished products on the shelves of high street retailers.

How to apply

Please forward your CV quoting reference 12465 to

2nd City Resourcing Ltd promotes marketing and digital opportunities for everyone, irrespective of

Apply online

or call 0121 665 6768 quoting reference 12465

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